Samsung

I led the digital design rollout for the Samsung "Big Screen" campaign,
an international initiative showcasing Samsung’s premium ultra-large displays. To capture the concept of "Bigger Screen, Deeper Emotion,"
I designed a cohesive digital design featuring high-impact web assets, interactive screen-size comparison and dynamic screen content. By pairing sleek, borderless layouts and high-contrast cinematic lighting with minimalist typography, the final assets successfully elevated product scale and premium clarity, driving deep audience engagement across all digital touch-points.