Hellofresh

Along side senior creatives I helped the creative execution and rollout of 360-degree marketing campaigns for the world’s leading meal-kit provider. Owned the end-to-end design process across physical and digital touch points—spanning high-visibility Out-of-Home (OOH) advertising, printed menu items, sustainable packaging layouts, and dynamic paid social assets. Balanced creative brand aesthetics with localised performance data to engage the Australian market.